Our Logo Story

The story behind our logo says a lot about who we are and the energy driving our company. More than just our brand -- the LifeWork logo represents our values, day to day focus, and long-term vision.

The breakdown...

The colors.

The contrasting (but complementary) colors represent the necessary, but often elusive, balance between LIFE and WORK.  We are blessed with the opportunity to make a living doing something we love to do -- and it shows in our work.  Our company culture is one in which people come first, and our greatest assets are the hearts of the people who make it possible to do what we do - just the way we like do it.

What's with the backwards letters?

We get asked this almost every time.  We believe that in order to achieve unimaginable success, sometimes it calls for unimaginable vision and a path never before taken.  Sometimes against overwhelming difficulty and opposition, it takes having to go the complete opposite direction everyone else is going, accepting every risk involved with taking a completely different approach.

The simple font.

Because sometimes, less really is more. The text is laid out simple and clean, but almost always does the trick of capturing attention (even if for but a moment).  Clearly, it says LIFEWORK, but the subtle difference takes just that moment to process or think about.  No matter how brief, we live for those moments.